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Minimize time-to-market of new product and service launches while maintaining on-brand, quality marketing deliverables.
EMC Brand Management solutions enable you to shift the way you reach your current audience and potential market. To effectively compete for customer mindshare, you need a more streamlined approach to marketing across all media forms and channels.
With Brand Management solutions, you improve marketing return on investment, brand consistency and compliance, asset reuse, and use of new marketing channels. You gain a unified marketing repository. You provide enhanced support for collateral production, creative users, sales, and agencies. And you ensure advanced management of images, presentations, videos, and documents.
Key Benefits
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Digital brand asset management — Store, find, and repurpose all your marketing content, from images and logos to videos and presentations.
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Brand consistency — Ensure brand compliance throughout the organization with a unified content repository.
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Integrated authoring tools — Use industry-leading design tools to efficiently create, manage, and deliver high-impact marketing campaigns.
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Tools for collaboration, review, and approval — Seamlessly exchange, review, approve, comment on, and discuss marketing content within a secure environment.
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Marketing workflows — Consistently define and manage marketing processes across multiple organizations, systems, and applications.
- Documentum Audio Video Transformation Services - Gain advanced support for audio and video, including streaming server support and file optimization, with a tool that extends the capabilities of Documentum Media Transformation Services.
- Documentum Connector for Adobe InDesign and QuarkXPress - EMC Documentum Connector for Adobe InDesign and QuarkXPress enables you to access the content repository directly from within page-layout tools.
- Documentum Content Server - EMC Documentum Content Server governs the EMC Documentum content repository, with a rich set of content management services for controlling both content and processes throughout distributed enterprises.
- Documentum Document Transformation Services - EMC Documentum Document Transformation Services automates the conversion of standard desktop document formats into web-ready formats such as PDF and HTML.
- Documentum Media Transformation Services - Enhance rich media such as photographs, presentations, and graphics with content attribution, thumbnails, storyboard support, and renditions management.
- Documentum Media WorkSpace - EMC Documentum Media WorkSpace enables you to maximize productivity and leverage the value of your interactive content using a next-generation Web 2.0 interface.
- My Documentum for Desktop - Deliver transparent access to Documentum from within Microsoft Office applications, Windows Explorer, and Mac OS.
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