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Improve marketing campaigns with well-designed, highly personalized communications delivered to multiple channels.
EMC Customer Communications Management solutions enable marketing organizations to automate the creation and delivery of well-designed, highly personalized communications. The result: better execution of multi-channel campaigns through reduced complexity of fragmented systems, personalization rules, and delivery systems.
With EMC Customer Communications Management solutions, you gain an end-to-end approach by combining digital asset management, web content management, and xPression 3 technologies. You ensure support of both creative processes and delivery of targeted communications across multiple channels, including print, e-mail, web, and SMS/MMS.
Key Benefits
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Seamless creative tool integrations — Leverage Adobe® Dreamweaver or InDesign skill sets to enable rich e-mail, web page, and or print layout design.
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Multi-channel, multi-language communications — Repurpose digital assets into different file formats, sizes, or languages via business rules or integrated workflows.
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Personalization — Personalize content from creative tools with one click, and automatically link to dynamically generated communications.
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Dynamic and personalized delivery — Deliver targeted, interactive content via next-generation publishing architecture, from rich media to Web 2.0 feedback.
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Automation — Automate production processes, from campaign design and creation to multi-channel delivery, feedback, and usage.
- Documentum Content Transformation Services - EMC Documentum Content Transformation Services automate and simplify the content transformation and attribution process and make content easier to preview and manage.
- Documentum Digital Asset Manager - EMC Documentum Digital Asset Manager lets you leverage the full value of your digital assets with comprehensive digital asset management capabilities.
- Documentum Interactive Delivery Services Accelerated - Publish content and metadata directly from a Documentum repository to replicated global target locations using high speed, file transfer over WAN.
- Documentum Media WorkSpace - EMC Documentum Media WorkSpace enables you to maximize productivity and leverage the value of your interactive content using a next-generation Web 2.0 interface.
- Documentum Web Publisher Page Builder - EMC Documentum Web Publisher Page Builder gives non-technical users a dynamic Web 2.0 user experience for rapidly creating, iterating, and publishing interactive web pages.
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